The Lean Startup Method
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of uncertainty. This definition applies equally to any business started in a garage and to a group of experienced managers gathered in a boardroom at a Fortune 500 company. There is always a fog of uncertainty on the path to a sustainable business.
The The Lean Startup approach, which underpins this book, draws inspiration from lean manufacturing concepts, is based on proven scientific validations, and employs practices that are often counterintuitive, shortening product development cycles, measuring real progress, and learning what customers really want. It is a method that allows any company to pivot with agility, adjusting its plans inch by inch, minute by minute.
The Lean Startup offers entrepreneurs—in companies of all sizes—a way to continuously test their vision and always adapt to reality before it is too late...
ISBN: 9789895773930
Chancela: Talent
Edição: maio de 2025
Tradução: Sofia Rodrigues
Dimensões: 150 mm x 230 mm x 20 mm
Encadernação: capa mole
Páginas: 300
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