Get inspired
How do the most successful technology companies, including Amazon, Google, Facebook, Netflix, and Tesla, design, develop, and launch products that win over millions of people?
Perhaps surprisingly, they do it very differently from most technology companies. In Inspira-te, Marty Cagan, an expert in technology product management, offers readers a master class in how to structure and equip a vibrant, successful organization, and how to discover and commercialize products that customers will love.
With chapters dedicated specifically to bringing together people with the right skills, discovering the ideal product, adopting an effective and lightweight process, or creating a product culture, readers can immediately apply the lessons in their own companies, regardless of their size.
Complemented by personal stories from the author—and others from managers at some of today's most successful companies, such as Adobe, Apple, BBC, Google, Microsoft, or Netflix—Inspira-te is a reference book capable of clarifying the practices, techniques, and ideas of the men and women behind every great product.
ISBN: 9789895771684
Chancela: Talent
Edição: janeiro de 2025
Tradução: Andreia Almeida
Dimensões: 150 mm x 230 mm x 23 mm
Encadernação: capa mole
Páginas: 344
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