{"product_id":"o-metodo-lean-startup","title":"The Lean Startup Method","description":"\u003cp\u003eEric Ries defines a startup as an organization dedicated to creating something new under conditions of uncertainty. This definition applies equally to any business started in a garage and to a group of experienced managers gathered in a boardroom at a Fortune 500 company. There is always a fog of uncertainty on the path to a sustainable business.\u003c\/p\u003e\n\u003cp\u003eThe \u003cem\u003eThe Lean Startup\u003c\/em\u003e approach, which underpins this book, draws inspiration from lean manufacturing concepts, is based on proven scientific validations, and employs practices that are often counterintuitive, shortening product development cycles, measuring real progress, and learning what customers really want. It is a method that allows any company to pivot with agility, adjusting its plans inch by inch, minute by minute.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Lean Startup\u003c\/em\u003e offers entrepreneurs—in companies of all sizes—a way to continuously test their vision and always adapt to reality before it is too late...\u003c\/p\u003e","brand":"Eric Ries","offers":[{"title":"Default Title","offer_id":52096854622537,"sku":"IP476TI036","price":19.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/5701\/3299\/files\/9789895773930.jpg?v=1744640182","url":"https:\/\/particular.pt\/en\/products\/o-metodo-lean-startup","provider":"Grupo Infinito Particular","version":"1.0","type":"link"}