{"product_id":"inspira-te","title":"Get inspired","description":"\u003cp\u003eHow do the most successful technology companies, including Amazon, Google, Facebook, Netflix, and Tesla, design, develop, and launch products that win over millions of people?\u003c\/p\u003e\n\u003cp\u003ePerhaps surprisingly, they do it very differently from most technology companies. In \u003cem\u003eInspira-te\u003c\/em\u003e, Marty Cagan, an expert in technology product management, offers readers a master class in how to structure and equip a vibrant, successful organization, and how to discover and commercialize products that customers will love.\u003c\/p\u003e\n\u003cp\u003eWith chapters dedicated specifically to bringing together people with the right skills, discovering the ideal product, adopting an effective and lightweight process, or creating a product culture, readers can immediately apply the lessons in their own companies, regardless of their size.\u003c\/p\u003e\n\u003cp\u003eComplemented by personal stories from the author—and others from managers at some of today's most successful companies, such as Adobe, Apple, BBC, Google, Microsoft, or Netflix—\u003cem\u003eInspira-te\u003c\/em\u003e is a reference book capable of clarifying the practices, techniques, and ideas of the men and women behind every great product.\u003c\/p\u003e","brand":"Marty Cagan","offers":[{"title":"Default Title","offer_id":51365888229705,"sku":"IP441TI032","price":19.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/5701\/3299\/files\/9789895771684.jpg?v=1734979153","url":"https:\/\/particular.pt\/en\/products\/inspira-te","provider":"Grupo Infinito Particular","version":"1.0","type":"link"}